Code of Ethics


As financial planning professions with accredited designations and memberships, we are bound by various Codes of Ethics and Practices.


Advocis Code of Professional Conduct

As a condition of membership in Advocis, all members agree to abide by the Advocis/CLU Institute Code of Professional Conduct:

  • An Advocis Member shall act with integrity.
  • An Advocis Member shall act competently.
  • An Advocis Member shall act diligently.
  • An Advocis Member shall not disclose any confidential information without expressed consent.
  • An Advocis Member shall act in a client’s best interests.
  • An Advocis Member shall disclose any conflict of interest in providing products and services.
  • An Advocis Member shall act in a manner that reflects positively upon all other Advocis Members.
  • An Advocis Member shall respect and protect the privacy of others.
  • An Advocis Member shall act in accordance with the spirit and the letter of the law.

Advocis Website: www.advocis.ca


Certified Financial Planner(CFP) Code of Ethics
Representatives adhere to the CFP Code of Ethics:

  • A CFP professional shall always act with integrity.
  • A CFP professional shall be objective in providing financial planning to clients.
  • A CFP professional shall provide services to clients competently and maintain the necessary knowledge and skill to continue to do so in those areas in which the CFP professional is engaged.
  • A CFP professional shall perform financial planning in a manner that is fair and reasonable to clients, principals, partners, and employers and shall disclose conflicts of interest in providing such services
  • A CFP professional shall maintain confidentiality of all client information.
  • A CFP professional conduct in all matters shall reflect credit upon the profession.
  • A CFP professional shall act diligently in providing financial planning.

Full Details available on the CFP Website: www.fpsc.ca